Our Story


From one modest store to 48 convenient locations throughout Connecticut, Florida, Maine, Massachusetts, New Hampshire, New Jersey, Ohio, Pennsylvania and Rhode Island. Rocky′s is now one of the nation's largest Ace dealers, known for expertise and great product selection in paint, hardware and lawn & garden.

Rocky’s Ace Hardware
Corporate Offices
40 Island Pond Rd.
Springfield, MA 01118

Phone: (413) 781-1650
Fax: (413) 731-5173
Email the Rocky’s corporate office.

Rocky’s Ace Hardware is a family-owned business that has been supporting local communities for over 95 years.

Rocky’s was founded in 1926 by Rocco (Rocky) J. Falcone. Back then, Rocky’s was a mom-and-pop business and had just one location — in downtown Springfield, Massachusetts, on the corner of Main and Union streets. In 1966, Rocco’s son James began to run the business with his sister, Claire, leading the marketing department. During the 1970s and 1980s, James developed the single store operation into a successful seven-store chain.

It was then that Rocky’s started its national affiliation with the Ace Hardware Co-op. The relationship with Ace offered Rocky’s Hardware the buying power of a national chain, national advertising, and the computerization of accounting and inventory procedures, all while still maintaining local, independent ownership and Rocky’s longtime identity as a neighborhood hardware store.

Today, James' son, Rocco Falcone II holds the position of President with Claire remaining a co-owner. In recent years, the Falcone family has expanded as the fourth-generation has entered the business. Rocco's son, John Falcone currently holds the title of Director of Merchandising with Rocco's nephew, Anthony DeLiso joining the Rocky's legacy as the company's Promotions Coordinator.

Under the Falcone family's leadership, Rocky’s Ace Hardware has continued to evolve, responding to customer demand by expanding its hardware product lines, increasing stock selection and adding a variety of new services.

From one modest store to now 48 convenient locations throughout Connecticut, Florida, Maine, Massachusetts, New Hampshire, New Jersey, Ohio, Pennsylvania and Rhode Island, Rocky′s has become one of the country's largest Ace dealers, noted for its customer service and product selection.

Adding a variety of services and departments, Rocky’s continues to focus on helping customers with home repair, lawn & garden and painting projects.

This focus on our customers means that Rocky′s stores have retained their friendly, neighborhood hardware store identity.

We encourage all of our customers to talk with our expert staff, ask questions and browse our huge selection of products. We will make sure that you leave with everything you need to get your project done right the first time.

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