Director of Marketing and Advertising

Posted time October 28, 2022 Location MA, Office, Springfield MA Job type Full-Time

The Director of Marketing and Advertising develops and implements strategies to strengthen the company’s market presence through partnership, participation, and innovation. Oversees the company’s promotional advertising efforts to drive sales and build brand awareness. Responsibilities include developing an overall marketing plan for a Business to Customer Industry. Approving campaigns and measuring return on investments.

Essential Duties:

· Provide vision, strategic leadership, focus, and perspective for maximum marketing impact

· Drive the branding strategy through innovation and sound business strategies and tactics

· Develop, manage and execute all advertising and marketing programs, budgets, promotions, and initiatives

· Manage relationships with Ace corporate and outside key product vendors to maximize advertising support and exclusive promotional opportunities

· Coordinate the printing of all collateral materials

· Serve as the public relations spokesperson for the company both internally and externally

· Develop strong cross-functional interdepartmental partnerships

· Provide analysis and assessment of results from marketing initiatives and quantify the impact marketing spend has on business results

· Manage charitable donations to align with organizational goals

· Evaluate and leverage the Ace Rewards Club loyalty program

· Manage the Rocky’s website and design pages, WordPress background

Other duties as assigned

Qualifications:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or abilities required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential duties.

Education/Experience:

· Bachelor’s degree from a four-year college or university or equivalent in Business, Marketing or related field

· Seven to ten years marketing experience, minimum of 5 years as a senior decision maker

· Hardware or other hard-goods industry marketing experience preferred

· Brand development and marketing management experience with an emphasis on retail preferred

· Strong project management / time management skills required

· Knowledge of TV, Radio and Digital OTT/CTV scheduling

· Understanding of social media advertising

· Strong understanding of digital advertising and marketing

· Strong understanding of Google Analytics

Language Ability:

Must be able to read and interpret documents; speak effectively before groups of customers or employees of organization. Strong verbal and written communication skills with the ability to influence and communicate effectively at all levels.

Math Ability:

Should be able to calculate figures and amounts and apply basic concepts of math.

Reasoning Ability:

Should be able to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists; also be able to interpret a variety of instructions furnished in written, oral, diagram, or schedule form.

Computer Skills:

Must have strong knowledge of Microsoft Office products, Illustrator, and strong design skills

Certificates and Licenses:

None required.

Travel Requirements:

Travel to stores and marketing agencies required.

Supervisory Responsibilities:

Supervises the Advertising and Marketing Coordinator.

Work Environment:

The noise level in the work environment is usually moderate.

Physical Demands:

The minimum physical requirements for this position include:

· Ability to sit for an extended period of time.

· Lifting at least 7 to 10 lbs on a routine basis; lifting may exceed 20 lbs in certain instances;

· Manual/intellectual dexterity; working with calculators, computers and phones.

· The ability to view paperwork and computer screen at a close proximity.

Job Type: Full-time

Benefits:

  • 401(k)
  • 401(k) matching
  • Dental insurance
  • Employee discount
  • Health insurance
  • Life insurance
  • Paid time off
  • Referral program
  • Vision insurance

Schedule:

  • 8 hour shift

Ability to commute/relocate:

  • Springfield, MA 01118: Reliably commute or planning to relocate before starting work (Required)

    Director of Marketing and Advertising

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    This is a full-time Monday to Friday position with limited weekend scheduling and travel to stores.

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    Additional Experience or Qualifications

    List any other experience, skill or qualification which you believe should be considered in evaluating your qualifications for employment. You may include verified work performed on a volunteer basis. You may include military service which you would like considered in connection with your application for employment. You may exclude organizations which indicate race, creed, color, religion, sex, sexual orientation, gender identity, marital status, genetic information, HIV/AIDS status, domestic violence victim, homelessness, national origin, age, and disability, military or veteran’s status, Vietnam era veteran, or being a member of the reserves or national guard.

    Eligibility for Employment

    Only U.S. citizens or aliens who have a legal right to work in the U.S. are eligible for employment. Can you, upon employment, provide genuine documentation establishing your identity and eligibility to be legally employed in the United States?

    Equal Opportunity Employment

    Applicants for employment are considered without regard to race, religious creed, color, religion, sex, sexual orientation, gender identity or expression, transgendered status, marital status, pregnancy, genetic information, citizenship, national origin, ancestry, age, handicap, past or present physical or mental disability, mental retardation, HIV/AIDS status, domestic violence victim status, homelessness, whistleblower activity, military or veteran’s status, Vietnam Era Veteran, or being a member of the Reserves or National Guard. It is unlawful in Connecticut, Massachusetts, Maine and Rhode Island to administer a lie detector test as condition of employment or continued employment. It is unlawful in Maine to base an employment decision on a previous assertion of a claim or right under the Maine Workers’ Compensation Act. An employer who violates this law will be subject to criminal penalties and civil liability.

    Notification and Agreement

    I understand that this employment application, and/or the granting of an interview, does not represent a contract or promise of employment or of future benefits by Rocky’s Hardware, Inc. I understand and agree that if hired, my employment will be at-will and may be terminated, with or without cause, at any time by either myself or my employer. I also understand that this statement supersedes any and all oral representations made by agents or representatives of Rocky’s Hardware, Inc.

    I certify that all answers given by me are true, accurate and complete. I understand that the falsification, misrepresentation or omission of fact on this application or any other accompanying or required documents, will be cause for denial of employment or immediate termination of employment, regardless of when or how discovered.

    I authorize the investigation of all statements and information contained in this application. I release from all liability anyone supplying such information and I also release Rocky’s Hardware, Inc. from all liability that might result from making an investigation.

    If hired, I agree to abide by all of the company rules and regulations, and understand that if employed, my employment may be terminated with or without cause, and with or without notice, at any time, at the option of either the company or me. I further understand that no representation, whether oral or written, by any representative or agent of the Company, at any time, can constitute a contract of employment. I understand the Company and all Plan Administrators shall have the maximum discretion permitted by law to administer, interpret, modify, discontinue, enhance or otherwise change all policies, procedures, benefits or other terms or conditions of employment. No representative or agent of the company has the authority to enter into any employment agreement on behalf of Rocky’s Hardware, Inc., or to make any change or exception to any policy, procedure, benefit or other term/condition of employment other than in a document signed by the President, or to make any agreement contrary to the foregoing.

    I acknowledge that I have read and understand the above statements and hereby grant permission to confirm the information supplied on this application by me. I also acknowledge that I have read and understand the above statements and certify that the information on this application is true, complete and correct.

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