More than just a shopping holiday: Rocky’s Ace Hardware touts the benefits of shopping local year-round

American Express is often credited with perpetuating the notion of ‘shopping small’ with their creation of what has come to be known as Small Business Saturday, celebrated on the day following Black Friday each year. Designed to encourage shoppers to patronize local establishments as opposed to the larger chain stores, the shopping holiday has undeniably changed the mindset and holiday spending for some American shoppers on one November day each year.

Rocky’s Ace Hardware, a family-owned business with neighborhood-based stores in 6 states and headquartered in Springfield, MA since 1926, hopes that by explaining the positive effects on the local economy and the positive impacts on community organizations, shoppers will consider ‘shopping small’ year-round.

Download the full press release (PDF format)

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