Primo® Water Exchange Center


Rolling out nationally, Primo(TM) Water is the only national brand of purified, mineral-enhanced bottled water made especially for the home. Space-saving, family-sized 3- and 5-gallon bottles fit any cooler, are more economical than single-serve bottles, and come with easy-carry handles and no-spill seals. Primo's convenient do-it-yourself retail exchange is great for the environment and more practical than home delivery. Primo is the perfect solution for families that want to drink more water and live a healthier lifestyle. (PRNewsFoto/Primo Water Corporation) Select Rocky's stores now offer Primo-brand bottled water. In thousands of blind taste tests conducted nationwide by an independent agency, 3 out of 4 consumers preferred the taste of Primo over the nation's top-selling spring waters.  4 out of 5 preferred Primo over tap water.

Primo Water is purified to the highest industry standards using a 9-step process:

  1. Coarse Filtration
  2. Fine Filtration
  3. Carbon Filter
  4. Softener
  5. Ultraviolet Sterilization
  6. Reverse Osmosis
  7. Mineral Addition
  8. Ozonation
  9. Bottle Inspection and Packaging

Primo Water's "Zero Waste" Exchange Process. Purchase a bottle of Primo Water at select Rocky's Ace Hardware locations in Florida and Massachusetts.

Return your empty bottle to the participating Rocky's for recycling and get a ticket for a discount on your next purchase. Buy your next bottle of Primo Water and save! Primo Water sterilizes and reuses each bottle up to 40 times. Once they are no longer able to use the bottles, the plastic is recycled to become other products, such as carpet fibers and other packaging materials.

That’s how they achieve Zero Waste and that’s what makes Primo the responsible choice. Primo Water Exchange Centers are located at the following Rocky's Ace Hardware locations:




Port St. Lucie






East Longmeadow


Centerville - Clyo Road

Centerville - Cross Pointe

Dayton - N. Main Street

Dayton - Wilmington




New Carlisle



By keeping 370,000,000+ single-use bottles out of our landfills, Primo Water has saved over 44,000+ barrels of oil (or more than 1.8 million gallons)!

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