Today, third-generation, Rocco Falcone II holds the position of President and co-owns the company with Claire Falcone. Rocco’s son, John Falcone currently holds the title of Director of Merchandising and daughter, Melissa Falcone works as a Marketing Specialist. Rocco’s nephew, Anthony DeLiso has joined the Rocky’s legacy as the company’s Promotions Coordinator. (Pictured: President, Rocco […]
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In 1966, Rocky’s son James “Jim” Falcone became president. He was soon joined by his sister, Claire Falcone, who took over the Marketing Department of Rocky’s Hardware. Under Jim’s leadership, the single-store operation expanded to a seven-store chain across the Western Massachusetts area and began its affiliation with Ace Hardware.
READ MORERocky’s experienced its first great obstacle with the start of the Great Depression. As financial hardships swept the nation, Rocky’s Hardware adapted to the needs of our community by temporarily rebranding to Rocky’s Rental. Our neighbors, who would otherwise struggle to afford emergency home repairs and maintenance, had the option to rent out tools and […]
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