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This holiday season, Rocky’s Ace Hardware is encouraging customers to make a big difference with small change. Through December 31, shoppers can “Round Up for Kids” by rounding their purchase total to the next dollar, with every penny donated to Children’s Miracle Network (CMN) Hospitals to help children receiving life-saving care.

“The healthcare professionals at Children’s Miracle Network Hospitals are nothing short of heroes,” said Rocco Falcone, president of Rocky’s Ace Hardware. “We’re proud to support their work and grateful to our customers who join us in helping kids get the best possible medical treatment, right in their local communities.”

Last year, the initiative raised more than $91,000 across all Rocky’s locations. 100 percent of the money raised goes to benefit local CMN Hospitals. Donations help fund critical treatments, innovative research, pediatric equipment, financial assistance for families and services aimed at putting the minds of children at ease during difficult hospital stays.

“Each year, I’m moved by how generously our customers give,” Falcone added. “When we come together, we help hospitals save lives and bring hope to families who need it most. That’s what the season of giving is all about.”