Rocky’s Ace Hardware is returning as a sponsor of the 77th annual Our Lady of Fatima Festa, taking place September 3 through September 7, 2026, at Our Lady of Fatima Parish in Ludlow. The sponsorship continues Rocky’s longstanding support of one of the region’s most beloved community traditions.
Held each year over Labor Day weekend, the Festa brings together thousands of visitors for authentic Portuguese food, live music, dancing, family entertainment and religious traditions. The annual celebration has become one of the largest Portuguese festivals in New England and a highlight of the summer for families throughout the region.
“Rocky’s has always believed in supporting the communities where we live and work, and the Festa is such a wonderful example of people coming together to celebrate their heritage, traditions and community,” said Rocco Falcone, president of Rocky’s Ace Hardware. “We are proud to be part of this event again and look forward to connecting with everyone who stops by to enjoy the celebration.”
As part of its sponsorship, Rocky’s Ace Hardware will host a booth on the festival grounds where visitors can explore a variety of products, including Weber grills, Carhartt apparel, YETI and Stanley drinkware and more.
The 77th annual Our Lady of Fatima Festa will take place over Labor Day weekend at Our Lady of Fatima Parish in Ludlow. Along with traditional Portuguese cuisine, visitors can enjoy entertainment, cultural activities and spiritual events throughout the celebration.
