Rocky’s Ace Hardware is proud to announce its continued support as a sponsor of the 76th annual Our Lady of Fatima Festa in Ludlow, taking place over Labor Day weekend.
Known as one of the largest Portuguese festivals in New England, the Festa attracts nearly 100,000 visitors each year with its lively mix of authentic Portuguese food, music, dancing, rides and religious traditions, including outdoor Masses and the moving candlelight procession.
“Supporting the Festa has become a tradition for Rocky’s, and we are honored to once again take part in this celebration that brings together the Ludlow community and beyond,” said Rocco Falcone, president of Rocky’s Ace Hardware. “Our roots are in family and community, and sponsoring this event reflects those values.”
As part of this year’s sponsorship, Rocky’s Ace Hardware will host a booth on the festival grounds, showcasing a wide variety of products for home, lawn and garden, including Weber® grills and accessories, STIHL® outdoor power equipment, Carhartt® workwear and more. Guests can also enjoy a live demonstration from a professional wood carver, who will create an incredible sculpture using STIHL equipment right on site on Saturday, August 30 from 1 p.m. to 7 p.m.
The Our Lady of Fatima Festa will run August 29–September 1, 2025, at Our Lady of Fatima Parish in Ludlow. Visitors can enjoy traditional Portuguese delicacies such as fried dough and custard cups, family-friendly entertainment, cultural experiences and spiritual events, making it one of the region’s most anticipated Labor Day weekend celebrations.
